A £1.2 m ad campaign for John West salmon is underway with its first TV ads in 10 years. Two executions of the ad will run in the build up to Christmas, with the strapline: "We endure the worst to bring you the best." John West general manager UK seafood marketing Jeremy Coles said: "John West has already given salmon a great new contemporary feel this year; the ads are a great way to take the brand into the key Christmas period." Both ads end with a shot of the new look John West Salmon tin launched earlier this year. {{P&P }}

Topics