n 213 million servings of canned corned beef were consumed in 2002. This is a 10% decline compared to the same period in 2000

n Canned corned beef is consumed mostly by men and women aged 45 plus

n The 45-plus age group account for over 50% of all canned corned beef servings

n Almost one-third of all canned corned beef is consumed in the lunchbox

n Key occasions in growth of consumption are the home lunch occasion and the evening meal

n Around 13% of all canned corned beef is now consumed hot

n Almost 68% is consumed with bread and rolls

n Only 5.3% is consumed with jacket potatoes

n Top complementary foods are: bread and rolls, vegetables, jacket potatoes and chips

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