Tiba Tempeh launches smoky block variant

Tiba Tempeh has launched a Smoky Tempeh Block and expanded its distribution.

The new addition to the tempeh range is infused with smoky marinade and can be sliced, diced or grated to be used in stir-fries, sandwiches and more.

The product (rsp:£3.00/220g) will debut in Ocado on 18 April and roll out into Waitrose and Sainsbury’s at the end of the month.

“We’re so excited to launch our new Smoky Tempeh as a natural extension to our best-selling Original Block,” said Alexandra Longton, co-founder of Tiba Tempeh. “We’ve crafted the tastiest protein-packed tempeh, which we know consumers will love.

“We think this is the tastiest tempeh on the market, and we can’t wait for people to try it.”

The launch coincides with increased distribution for the brand, with three products launching into 200 Waitrose stores from 30 April including Original Block, Sweet Chilli Pieces and the Smoky Block.

The brand will debut under Waitrose’s ‘BrandsNew’ innovation platform, which identifies and nurtures new fmcg brands.

“We are delighted to be working with Waitrose to bring more naturally delicious and nutritious plant-based options to even more consumers and continue to drive tempeh category growth,” Longton added.

Tiba Tempeh said it had seen a 736% surge in retail sales value over the past year, growing by £1.2m.

Longton said this growth was driven by rising demand for more clean-label, healthier options, which is why it was offering products made with 100% natural ingredients and minimal processing.

Tiba Tempeh’s products have over 19g of protein per 100g, are high in fibre and provide one of the 5 a day.