Soups and sauces supplier Tideford Organics is rebranding and expanding its range next month.

The company, which has products listed at Waitrose and Sainsbury’s, is revamping its look and removing the word ‘Organics’ from its logo on pack, although the business name remains Tideford Organics. It is rolling out new organic recipes such as a Winter Parsnip soup and is launching two porridge pots made using organic milk from the South West.

Value sales of its soups and sauces have grown 8% year-on-year, it said, adding that it had hit its target of using 65% UK ingredients this year and aimed to hit 80% in 2013.

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