Far Eastern bottled Tiger Beer has linked up with Ted Baker fashion chain for an instore promotion and window display campaign in the run up to Christmas. The marketing drive is targeted at "adventurous" 18 to 35 year old male drinkers. Shoppers will get a free bottle of the premium beer with Ted Baker purchases and a postcard to enter a competition to win a trip to Singapore. Tiger Beer UK business manager Ong Chui Seng said: "The joint promotion ensures the brand gains high levels of awareness during key selling periods, while highlighting the beer's Far Eastern origins." {{DRINKS }}

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