Tiger Tiger has launched a Japanese food range into Tesco and Asda.

The seven-strong Taste Japan line-up, which is rolling into Tesco nationwide and selected Asda stores now, includes Japanese soba noodles and mirin together with sushi essentials such as nori, rolling mats, ginger, wasabi paste and sushi rice. Positioned as a healthy, low-fat range, the products contain no artificial preservatives or additives.

The newcomer would tap into the growing popularity of Oriental foods and make it easier for consumers to buy ingredients that had historically been difficult to find, said Sanjay Sood, Tiger Tiger head of commercial sales & marketing.

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