Guinness has this week unveiled the second advert in its Made of More marketing campaign.

Diageo will be hoping the campaign - which the company said it was spending a total of £33m on - will turn around sales after a 10.6% fall in Guinness Draught to £63.6m [Nielsen 52 w/e 13 October 2012].

The push kicked off in October with an advert called Cloud, while new ad Clock launched on social media channels on Friday (18 January) ahead of its first TV screening on 24 January.

Clock, created by advertising and branding agency AMV BBDO, is set in Eastern Europe in the 1890s and features a timepiece that controls time in order to enhance people’s days.

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