Gordon’s Gin is the subject of a nationwide print and poster campaign aimed at highlighting its unique ingredients.
The campaign, which includes posters and press ads, tells how Gordon’s, including its Distiller’s Cut and Sloe Gin, is ‘The Colourful Gin’, with a recipe of botanical ingredients unchanged since 1769.
Mark Sandys, marketing manager for Gordon’s at Diageo Great Britain, said: “This activity sits alongside the TV ad and the sponsorship of the Turner prize, and highlights the craft and colour that go into making Gordon’s a great gin.”
Gordon’s is the UK’s best-selling gin with volumes growing at 5% year-on-year [ACNielsen January 2005].
The campaign, which includes posters and press ads, tells how Gordon’s, including its Distiller’s Cut and Sloe Gin, is ‘The Colourful Gin’, with a recipe of botanical ingredients unchanged since 1769.
Mark Sandys, marketing manager for Gordon’s at Diageo Great Britain, said: “This activity sits alongside the TV ad and the sponsorship of the Turner prize, and highlights the craft and colour that go into making Gordon’s a great gin.”
Gordon’s is the UK’s best-selling gin with volumes growing at 5% year-on-year [ACNielsen January 2005].
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