Morrisons will this week double the number of shops selling ox tripe, pork cheeks and trotters following strong sales.
 
“We have had many requests from customers for these types of cuts and have seen increased sales of offal,” said Roy Craven, master butcher at Morrisons.

Tripe was trialled in 54 shops at the end of last year and will now be sold in 114 larger stores, with most cuts packed by in-store butchers.
 
The popularity of offal has surged as customers turn to cheaper cuts of meats in the recession and follow the recipes of celebrity cooks including Gordan Ramsay and Hugh Fearnley-Whittingstall.

Sales of offal at Morrisons rose 12% last year.

Read more
Morrisons lifts offal sales with trial cuts (30 January 2010)
Scots try to put tripe back on the menu (9 January 2010)

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