Tims Dairy has launched a big pot variant of its Greek Style Yogurt with Raspberry.
The 450g pots (rsp: £1.95) enter selected Asdas on 29 February before rolling out to selected Budgens, farm shops and delis. The Buckinghamshire-based brand said the launch was a response to the “growing popularity” of its 175g Greek Style Yogurt with Raspberry, which is made with 100% British milk and cream and won a Great Taste Gold Star in 2013.
The big pot version, made using 100% British milk and cream, tapped consumer demand for berries and “large pot yoghurts for family sharing” it said.
“Our heritage is in producing high quality Greek style yogurts and the award is testament to the delicious balance of fresh, natural raspberry in this product,” said MD Chris Timotheou. “We think this will be a great new consumer offering.”
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