Hula Hoops Mealtime Potato Rings is launching its first flavour variant next month in response to consumer demand for new tastes. Limited Edition Tangy Tomato flavour will be on sale until May. Some 11% of calls to the brand's customer careline have been requests for a new variety, said Heinz frozen and chilled foods potato products division, which manufactures the brand under licence. Tomato was seen as the most obvious choice as ketchup is a natural accompaniment to the brand, Heinz said. It also mirrors limited edition additions to the parent snack brand: last year saw the launch of Squashed Tomato flavour Hula Hoops for Comic Relief. Rsp: 99p for 425g for Tangy Tomato Mealtime Potato Rings. {{P&P }}

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