Nisa is launching a new TV ad campaign on Boxing Day, featuring a bored dog waiting for its owner outside a store.

The dog plays a guitar and reads a newspaper as it waits for its owner, who spends a long time looking at the wide range of products and offers available in the Nisa Local store.

The ad, which was directed by BAFTA award winner Matt Lipsey, has three different endings, as well as 30 and 10-second executions.

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