when reading magazines July 2000 Base: 1,194 women % Interviews with famous people 31 Real life stories 30 Crosswords/puzzles/competitions 29 Health/beauty articles 28 Fashion features 26 A good cookery section 24 Useful information on home/gardening 22 A good mix of features 21 Horoscopes 21 Features relevant to my lifestyle 20 Letters/problem page 20 Fiction/stories 15 Articles on travel/holidays 14 Sewing/knitting/craft pages 13 Don't read women's magazines 15 Source: BMRB/Mintel {{P&P }}