Fage adds two fruit flavours to Total 0% split pots

Fage UK is set to expand its Total 0% Greek yoghurt with a raspberry and pomegranate flavour split pot.

The new variant is the first time Fage has offered a flavour combining two fruits instead of single flavours such as honey or strawberry. It already sells combined fruit flavour split pots in the US.

Consumer appetite for flavours was changing, said Emma Wilson, Fage marketing director. “People are becoming more adventurous and are demanding more variety.”

The new variant will go on sale in Waitrose and Ocado on 14 May, carying an rsp of £1.09 for a 170g pot. Total 0% split pots will be on a buy four for £3 deal at Waitrose for four weeks from 27 June.