Masterfoods has relaunched its Tracker cereal bars with a new improved recipe. It says the Chocolate Chip and Roasted Nut bars are now crunchier and chewier. The new recipe is flashed up on packs, while the box count has increased from six to eight bars at a new rsp of £1.39.

fruity basics
The Enjoy Organic Company is gatecrashing the morning goods arena with packs of lightly spiced and fruited buns.
Packed in twos, the "irregularly" shaped fruit buns
are retailing for 69p a pack.
The company's marketing manager, Ian Hills, said: "There is a real opportunity with organic fruited buns to get back to basics, by ensuring that every bun is moist and crammed with fruit so that the addition of butter isn't even deemed compulsory."

{{MARKETING }}