?Warburtons has added a better-for-you option to its sliced bread portfolio, which should be appearing on supermarket
shelves from this month. The 800g Healthy Harvest loaf contains 50% more fibre than the brand's wax-wrapped offering. The bread, which is priced at £1.12 a loaf, is also low in sugar and fat and has added wholegrain. Warburtons is rolling out press and poster ads, and running sampling activity through shopping centres. The company said it saw growth in the market for white breads with added health benefits.
The Food Doctor brought out a bread that is designed specifically for women last year, appropriately called For Women. The 400g bread, which is made with wholemeal flour, jumbo oats and kibbled soya, was launched into 290 Asda stores in September. Two slices of the bread reportedly contain 133% of the RDA of folic acid, 33% of Vitamin E and 24% of iron. They also contain 83% of calcium and 67% of the RDA for zinc. The Food Doctor also launched its first dairy-free chocolate bar at the end of last year and plans to add to the range in the future. The product, which is artificially sweetened, is part of the company's plans to develop a healthier chocolate range.
?Soya brand Alpro added probiotics to its yoghurts last August, offering products with more fruit, Omega-6 and 3 and vitamins B2 and B12. The new formulation promises improved taste and reduced sugar. The packaging also highlights the added calcium and the 'low in saturated fat' health claim. The full range - which includes chilled, UHT and flavoured milk drinks, desserts and cream - was also given new livery, to create a clearer, more contemporary look.
?Kallo Foods launched a premium range of indulgent biscuits and bites with gluten and wheat-free credentials. Free to Enjoy consists of milk chocolate & almond wafer biscuits, yoghurty white chocolate & strawberry wafer biscuits, milk chocolate & hazelnut clusters and yoghurty white chocolate & cranberry clusters. Priced between £1.99 and £2.39, the range went into Asda in June and in Sainsbury's and Tesco in July.
Seabrook Crisps has brought out a crisp range that is 100% MSG-free and vegetarian that it says is suitable for those with gluten intolerances. The new products, details of which will be announced in the next few months, will be added to Seabrook's existing crisp portfolio. There will also be a national TV advertising campaign later in the year which will focus on the nostalgic values associated with Seabrook, as well as the quality of its crisps.
?The Weetabix Food Company teamed up with Disney Consumer Products in January this year to sell two new cereals fortified with vitamins and iron. Star Force, based on the Power Rangers characters, contains multigrain caramel-flavoured stars. Princess Stars features Disney Princess characters and comes in a strawberry flavour. The cereals contain added probiotic and have less than 7% of the RDA of sugar. They are also high in fibre, low in saturated fat and are fortified with vitamins and iron.
Free-from specialist brand Mrs Crimble's, produced by Stiletto Foods, brought out a double chocolate brownie variant last year to add to its range of products aimed at people keen to reduce their wheat and/or dairy
intakes. The brownies are priced at £1.49 for a pack of three.
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