Tropicana is extending its fruit juice brand into another new arena with the launch of three single serve dairy-based Smoothies in May. Building on the company's alliance with yogurt giant Müller, the bottles will also carry the Müller logo. The move follows Tropicana's debut in frozen desserts last month and the launch of the brand's first snacking-oriented single serve juice bottles last year. General manager Gordon Bromley said the smoothies sector was small at present but growing at more than 250% year-on-year. {{P&P }}

Topics