Horizon Biscuits is rolling out Maryland Mini Cookies mini versions of the Maryland Choc Chip Cookies that come in a 200g foil sealed tub (rsp 89p).
Helen Hamlin, brand manager for Maryland, said: "The new tub packaging is well suited for snacking or eating on the go and we expect it to create new sales of Maryland without cannibalising sales of the existing Maryland range."
The launch will be supported by national poster ads and a PR campaign.
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