The Feel Good Drinks Company is making its TV debut this week as part of a multimillion-pound campaign to boost its seven-year-old soft drinks portfolio.

The three-month campaign, which features its three still, sparkling and 100% juice ranges, consists of three 10-second ads airing on E4 from this week. The campaign carries the strapline 'Drink Good. Feel Good. Spread Feelgoodness'.

Making the move to TV was "a natural progression", said founder and marketing director Steve Cooper. Sales are up 33% on last year to £8m, according to the company. The TV campaign is being supported with digital and sampling activity.