GlaxoSmithKline is kicking off its first TV push for new Lucozade brand Revive on Monday.

The £2.8m primetime campaign, which will feature a “disrupting and visually arresting” dance, is aimed at Revive’s target audience of 25 to 35-year-olds. Launched last month, Revive is a 50-calorie energy drink. • The Lucozade Energy brand is being expanded next month with a Caribbean Crush flavour developed for impulse in 95p price-marked packs.

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