St Ivel is bringing out Tweenies Wholemilk Yogurt aimed at pre-school age kids.
This is a follow on from St Ivel's first character licensed product, St Ivel Tubby Custard. The Tweenies Wholemilk Yogurt comes in strawberry and raspberry flavours and has no bits or artificial flavourings. It is packaged as a four pack of 90g pots (rsp £1.15) and will be available from June 19.
Dave Hall, marketing director, St Ivel yogurts and desserts, said character brands are driving growth and stimulating interest in the sector. Volume growth in the £180m kids pots sector is 17.6% year on year, he said.
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