Twinings is continuing the revamp of its Fruit & Herbal Infusions line-up with the launch of three premium teas.

The new Sensation range comprises Double Mint Sensation with fresh peppermint leaves and mint oil Camomile & Maple Sensation with camomile, maple & vanilla and Lime & Ginger Sensation with lime peel, lime flowers and tangerine. Supported by a £1.3m campaign, the three blends are rolling out now to Waitrose in packs of 20 enveloped tea bags (rsp: £2.29).

The launch is part of a makeover that will see 23 new lines hit the market.

The fruit & herb tea category is worth £44m and has grown 6.5% by value year-on-year [Neilsen 52 w/e 29 September 2012].

Topics