United Biscuits has relaunched its McVitie’s Breakfast biscuits and expanded the line-up.
Rolling out now in new-look packs, the range has been expanded with Breakfast Oaty Breaks, which contain porridge oats and come in golden syrup and raisin & cinnamon (rsp: £2.29/248g); and Fruit & Oat Bakes wheatmeal and oat biscuits with an apple or blueberry filling (rsp: £1.99/200g).
The NPD will be supported by a £3m spend.
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