Uncle Ben's is hoping to inflate sales of low fat rice snack Rispinos with a £1m TV advertising campaign which begins next month. Running until mid-October on terrestrial and satellite channels, the ad ­ titled Girl' ­ emphasises the brand's appeal to women aged between 18 and 40 who care about their health and appearance. The 20-second execution, which will be broadcast during female interest programmes, aims to deliver the message of lightness. It features a young man tying a packet of Rispinos to a balloon and letting it fly up to a girl on a balcony above. Rispinos were launched in July last year with three sweet flavours, and in May 2001, three savoury flavours ­ pizza, barbecue and cheese and onion ­ were added. Trade relations manager Sam McElligott said lower fat snacks were driving growth in the snacking market. {{MARKETING - P&P }}