Unilever has rolled out a festive fragrance across its household brands.
The five-strong ‘winter sparkle’ range includes limited-edition versions of Cif Cream, Cif Ultrafast, Surf liquid detergent, and Domestos toilet blocks (rsp: £1-£3).
It showcased the “warming winter scents of spiced orange and amber, with notes of cedar and pine” and would “help consumers prepare their homes for autumn and winter events”, said Unilever.
The new pack designs would ensure shelf standout and “encourage shoppers to purchase the matching range across laundry detergent, fabric conditioner and cleaning products”, it added.
“Our limited-edition products have always been very well received during the festive season and we’re sure this range will be just as big of a hit”, said Unilever UK&I homecare VP Charlie Beevor.
The range delivered “great cleaning performance and care”, “whilst getting shoppers ready for the festive season”, Beevor added.
It comes as Unilever has struggled to shift the same volumes of its products after hiking its prices.
As reported by The Grocer last month, Unilever’s underlying growth fell back to 2.5% in the third quarter as sales volumes declined.
The fmcg giant said the 4.1% jump in pricing represented a step up from the first half of the year, as it took action to offset rising commodity and other input costs.
No comments yet