Unilever has partnered with superstar girl band Little Mix to launch a limited-edition facial skincare range under the Simple brand.
Unveiled this week, the five-strong lineup comprises Micellar Water, Micellar Wipes, Dual-Effect Eye Make-Up Remover, Moisturising Facial Wash and Rich Moisture Sheet Mask (rsps: £2.99-£6.59).
Each product was created in collaboration with Little Mix, with the “vibrant and colourful” packs inspired by the award-winning band’s album artwork.
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The products are available now, with all but Micellar Water and Micellar Wipes exclusive to Superdrug.
The tie-up with Little Mix was “a great way” for Simple to resonate with the band’s fans, according to Georgina Bradford, Unilever marketing director for skincare.
“Tapping into key passion points is a great way to engage audiences with brands,” she said. “With Little Mix fast becoming one of the most successful UK girl groups and strong role models for girls everywhere, we believe they’re the perfect fit for Simple.”
The brand wanted to “draw attention to the fact that our innovative products are perfect for consumers who love experimenting with make up as they are designed to help keep skin clean and looking refreshed” Bradford added.
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