Unilever is tapping the anti-age haircare trend with a new range under its Tresemmé portfolio.
Rolling out now across the trade, Tresemmé Youth Boost comprises five products: shampoo and conditioner (rsp: £5.99/250ml); styling lotion; fullness emulsion spray (rsp: £6.99/125ml); and correcting essence (rsp: £9.99/30ml).
Each product contains omega-3 and antioxidants.
The launch is the latest in a raft of anti-age haircare NPD to have hit UK shelves, including Pantene products from P&G and a range from celebrity hairdresser Richard Ward.
Youth Boost is being supported with a £2m marketing push.
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