Unitas Wholesale buying group has secured exclusive national rights to distribute a selected beer range by Swinkels Family Brewers across the UK.
The on-trade distribution deal involves Bavaria Premium Imported 5% Pilsner and Bavaria 3.4% Lager.
The partnership with Unitas will give over 26,000 on-trade outlets access to the range.
“Choosing Unitas for the exclusive launch means we will be working alongside some of the UK’s most innovative wholesalers who are at the forefront of adding value to the industry,” said Swinkels UK national wholesale manager Adam Stocks.
“Bavaria is already well established in the off-trade across the UK, so exclusively introducing Bavaria 3.4% lager and 5% premium imported pilsner to the on-trade with support from Unitas is an exciting step forward.”
Unitas Wholesale on trade trading controller Lee Wharton said: “With the collaborative nature of this agreement and the fantastic portfolio that Swinkels UK bring to the table, Unitas members will be able to enhance their offering and continue to delight their customers and consumers. We are excited to start this journey with our new partners.”
Swinkels’ range of craft and specialist beer beyond Bavaria includes Rodenbach Belgian fruit beer, Uiltje Dutch craft ale and La Trappe Trappist.
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