Coca-Cola and internet service provider AOL are using the power of both brands to boost their marketing campaigns this year.
The deal means AOL can use Coca-Cola distribution channels to get to consumers, while Coke's products will be marketed across AOL's internet sites, which 24 million people regularly use.
Coca-Cola's CEO and chairman Douglas Daft said: "We refresh the world one person at a time.
"AOL connects the world one person at a time."
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