Coconut milk drinks brand Rebel Kitchen is set to roll out Unoco raw coconut water under its own name.
The third SKU to join the brand’s portfolio of coconut-based products, the launch follows the January acquisition of Unoco by Rebel Kitchen.
Packaged in a ‘disruptive’ design, the revamped drink - available from 22 June - arrives after Rebel Kitchen’s dairy-free coconut yoghurts made their debut in April.
The introduction of two coconut products during the first half of 2016 is demonstrative of the business’s intentions to accelerate growth in the increasingly popular coconut sector, claimed founder Tamara Arbib.
“With our unique packaging design and offering of a fully organic, single-source coconut water, we’re confident that we can achieve cut-through and cement our position as leaders in the premium coconut category,” she said.
Rebel Kitchen has focused in recent months on “really establishing the brand’s core essence, which ties into everything from the way we talk, behave, act and look”, she added.
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