Heinz is to put £4m behind the launch of a Top Down Tomato Ketchup, designed to tap into the three-quarters of consumers who store ketchup upside down.
The newcomer, which will have full distribution by next month, contains a mechanism which cuts out when the user stops squeezing the bottle. This prevents ketchup from building up around the opening.
For more see the Marketing pages of The Grocer - out on Saturday.
The newcomer, which will have full distribution by next month, contains a mechanism which cuts out when the user stops squeezing the bottle. This prevents ketchup from building up around the opening.
For more see the Marketing pages of The Grocer - out on Saturday.
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