Reckitt Benckiser is ramping up support behind its Vanish cleaning portfolio with a £2m TV push and new products.
The stain removing brand’s Oxi Action banner is being extended across its laundry section to include a gel and pre-wash spray.
The gel is aimed at consumers seeking convenience and can be used in a pre-wash, wash or soak. Rsp for a one-litre pack will be £4.49.
The pre-wash spray (rsp: £3.49, 500ml) comes with a trigger and is designed for use on spot stains before washing.
Meanwhile, Vanish Oxi Action Max Powder has been upgraded to include added stain removers for better performance on tougher stains such as grease. Packaging has also been improved to screw tubs in 500g, 1kg and 1.5kg formats.
Brand manager Aurore Trepo said the new products would recruit new consumers to the category.
The stain removing brand’s Oxi Action banner is being extended across its laundry section to include a gel and pre-wash spray.
The gel is aimed at consumers seeking convenience and can be used in a pre-wash, wash or soak. Rsp for a one-litre pack will be £4.49.
The pre-wash spray (rsp: £3.49, 500ml) comes with a trigger and is designed for use on spot stains before washing.
Meanwhile, Vanish Oxi Action Max Powder has been upgraded to include added stain removers for better performance on tougher stains such as grease. Packaging has also been improved to screw tubs in 500g, 1kg and 1.5kg formats.
Brand manager Aurore Trepo said the new products would recruit new consumers to the category.
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