Vegetable consumption charity Veg Power has announced the appointment of four new members to its board.
The not-for-profit alliance has said the new appointments have “strengthened and diversified” its board by “enhancing and complementing the existing skills and experience”.
The board has welcomed Simon Conway, chair of the British Tomato Growers Association, with extensive horticulture experience, and Tom Firth, experienced ad and comms leader and chair of IPA’s sustainability action group.
It has also appointed Tom Lindsay, food & drink M&A specialist and trustee of The Food Foundation, and Karen Schenstrom, business development director at Evesham Vale Growers.
The board is responsible for supporting and guiding Veg Power with its strategic direction to ensure it continues to build on its successes and achieves its mission.
“I’m delighted to welcome four really talented people to the Veg Power board,” said chair of the board Andy Porteous. “Between them they bring understanding and excellence, encompassing British growers, retailers, food brands and suppliers, communications and strategy.
“We look forward to Tom, Karen, Simon and Tom making a real impact in helping us get more families eating well in 2025,” he added. “What a fantastic early Christmas present!”
The new members join the existing Veg Power board members: Andy Porteous, Katie Palmer, Anne Heughan, Jo Ralling and Anna Taylor OBE.
Rosie Boycott and John Hegarty have stepped down from the board and become Veg Power patrons.
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