Not for profit industry alliance Veg Power has partnered with Dreamworks and Netfilx’s new series Kung Fu Panda: The Dragon Knight to support families in providing healthy, simple and affordable lunchboxes for children.
This Kung Fu Panda collaboration has been launched as part of Veg Power’s new ‘Simply Veg’ campaign, designed to support parents and carers to get more veg into their families during these challenging economic times.
The partnership has published a Kung Fu Panda themed lunchbox guide, ‘Behold the Lunch of Legends – The Pathway to a Better Packed Lunch’ and a weekly planner featuring favourite characters Po and Wandering Blade.
The resource contain top tips and ideas around the “five sacred steps of a hero’s lunch” and offer the chance to win a home entertainment bundle to celebrate the new Kung Fu Panda: The Dragon Knight series on Netflix.
“It can be incredibly difficult for parents to provide their kids with nutritious packed lunches, particularly on a budget,” said Dan Parker, chief executive of Veg Power. “We hope these Kung Fu Panda materials engage parents and kids alike and steer them towards healthier and more affordable lunchbox options.”
A digital version of the resource is available to download and print for use at home via the Simply Veg website.
Simply Veg has been developed to support all parents and carers offering simple, easy ideas and experts providing the latest advice to help reduce the impact on families’ budgets, encourage veg acceptance by children and decrease the amount of food waste.
It comes as Veg Power and the ITV-led Eat Them to Defeat Them ad campaign has led to an additional £34.1m in sales of veg nationwide, the organisations have announced.
This brings the total increase in veg sales to £132m over the four years since the campaign began in 2019, which is equivalent to an extra 1.4 billion children’s veg portions.
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