Australian high-fibre pasta brand Vetta is raising its profile in the UK after securing Tree of Life as a distributor and listings in independent health food stores.
Produced by Rinoldi, Vetta pasta is pitched as ideal for those monitoring their blood glucose levels, or looking to introduce low-GI foods into their diet.
The High Fibre range comprises four varieties - penne, fusilli, fettuccine and spaghetti - and is being supported by a social media drive.
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