VFC, a vegan fried chicken alternative brand, has secured a listing for two of its products in 116 Sainsbury’s stores from 4 April.
The brand’s Original Recipe Vegan Fried Chick*n Fillets (rsp: £3/220g) and Vegan Fried Popcorn Chick*n (rsp: £3/ 250g) will be stocked in the freezer aisle of the supermarket.
The two products are made of wheat protein in a southern fried and crispy cornflake coating.
“We’re delighted to have found a place on Sainsbury’s shelves and to now be available to consumers right across the country,” said Alison Reilly, head of marketing at VFC. “This is great news for everyone who wishes to reduce their impact on the planet and prevent animals from suffering while still enjoying the foods they love.
“VFC is proof positive that doing good can also taste really good.”
The 15-month-old brand has also had the two products and its Bites stocked in 360 Tesco stores.
“The products are easy to cook, taste amazing and are now accessible to even more people, being available in around 500 Sainsbury’s and Tesco stores,” added Reilly.
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