Unilever is adding a newcomer to the UK line-up of its Knorr Vie Shots mini health drinks range.
The pineapple, passionfruit & sweetcorn combination joins the existing trio this month in a three x 100ml bottle multipack. The range has had a packaging update aimed at making it stand out better on shelf.
The company values the brand, which was introduced to the UK 16 months ago, at £10m, but said it was growing rapidly. It is available in several other European markets.
This week the brand was declared winner of the Global Sial d'Or award at Sial in Paris for the best new product launched worldwide last year.
The pineapple, passionfruit & sweetcorn combination joins the existing trio this month in a three x 100ml bottle multipack. The range has had a packaging update aimed at making it stand out better on shelf.
The company values the brand, which was introduced to the UK 16 months ago, at £10m, but said it was growing rapidly. It is available in several other European markets.
This week the brand was declared winner of the Global Sial d'Or award at Sial in Paris for the best new product launched worldwide last year.
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