Vinegar brand Sarson’s has launched its first new pickling blend in more than 25 years, to tap the growing trend for home pickling.
Rolling out this week to Sainsbury’s, the NPD is white wine vinegar with pink and black peppercorns and coriander seeds (rsp: £2.29/1.14 litres). It has been designed to appeal to younger home picklers, and can be used without seasonings or sugar.
The UK pickling category is up 2.1% in value to £1.6m [Nielsen 52 w/e 16 July 2016].
“We wanted to develop a new product to meet demand and offer consumers a new flavour for their home pickling, developed by a heritage brand they trust,” said Sarson’s brand manager Noa Hasegawa.
“The product offers an easy and flavoursome pickling product to ensure Sarson’s is at the heart of the pickling trend. The product has been created to inspire a new generation to give home pickling a try.”
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