Vita Coco is looking to boost the mainstream appeal of coconut water with a lemonade.

Rolling out this month to three of the big five in a 330ml carton (rsp: £1.69), the drink contains 89% coconut water and is flavoured with lemon purée.

The launch would help to take coconut water into the mainstream, said Vita Coco UK CEO Giles Brook, and attract new consumers, including a slightly older demographic than for standard coconut water.

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