The winner of the longest ever tennis match has helped June sales of Vita Coco triple over the previous month.
John Isner, who is sponsored by Vita Coco, was drinking the natural coconut water throughout the epic 11-hour bout at Wimbledon last Thursday.
June sales of the drink were three times higher than in May thanks to "the Isner effect" and it is set for sales in excess of £4m at retail this year - 600% growth on 2009, according to Giles Brook, who has the European distribution rights for the drink.
Vita Coco is high in potassium and is fat-free.
John Isner, who is sponsored by Vita Coco, was drinking the natural coconut water throughout the epic 11-hour bout at Wimbledon last Thursday.
June sales of the drink were three times higher than in May thanks to "the Isner effect" and it is set for sales in excess of £4m at retail this year - 600% growth on 2009, according to Giles Brook, who has the European distribution rights for the drink.
Vita Coco is high in potassium and is fat-free.
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