Vitamin and supplement supplier Vitabiotics has launched its first national TV campaign for the Wellbaby and Wellkid brands.
The ad for the babies and infants supplements made its debut this week on ITV and Sky channels, and featured the Wellbaby Infant Liquid and Wellkid Chewable lines. Designed to emphasis the importance of vitamin D in relation to normal growth and development of bone in children, the ad shows children putting their “very best” efforts into their play and learning activities.
The push marks the fifth national TV campaign from Vitabiotics and forms part of an ongoing marketing initiative that includes press, outdoor, online and sampling activity.
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