Vittel has waded into the flavoured water market with the launch of a raspberry and a lemon variant that will compete with Volvic’s Touch of Fruit range.
Vittel predicts that the new offerings will add £10m to the flavoured water category in their first year.
A national television campaign throughout June and July, as well as sampling activity, will support the launch.
Vittel predicts that the new offerings will add £10m to the flavoured water category in their first year.
A national television campaign throughout June and July, as well as sampling activity, will support the launch.
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