Premium packaged spirit VK Vodka Kick is going on the shirts of two more professional football clubs this season. Brand owner GBL International moved into soccer sponsorship last season when it put VK on Chesterfield's away kit. Such was the response it decided to increase the brand's visibility through deals with Southport and Mansfield Town. Managing director Steve Perez said: "The coverage VK can achieve with these deals is huge. More than half a million people see the shirts on the pitches and there is additional TV and press coverage from match reports. "These three towns are important to us as they have been very supportive of the brand." {{DRINKS }}

Topics