The Drinks Company is going to the top of the world for inspiration and using artistic licence for a new line of 25% abv flavoured vodkas it will launch in August. It is introducing the Artic range of 14 styles which combine vodka and fruit juices (rsp:£9.99). They are meant to evoke the cool purity of the polar region despite the omission of the first c', which a company spokeswoman said was a question of a style. The target market is young women and samples are being presented to buyers across the trade. {{DRINKS }}

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