Danone is going after both health-conscious consumers and sugar-lovers with new additions to its Volvic portfolio next month.

The bottled water giant is positioning its new Volvic Revive line as a hydrating energy drink to target those with fitness in mind.

However, it is also swapping sweeteners for sugar in a new Volvic Touch of Fruit sub-brand called Original, which will sit alongside the Sugar Free flavoured waters for consumers who prefer sugar's taste.

New Revive promises no added sugar and contains ginseng and guarana extracts, said to have energising properties. The brand comes in Citrus Kick and Berry Blast flavours in single 50cl sports-top bottles, as well as multipacks of four.

"One of the growing concerns for Revive's core target market of 18 to 35-year-olds is tiredness," said Steve Flanagan, category strategy manager. "Volvic Revive not only hydrates but also increases alertness."

Flanagan said sugared versions of Touch of Fruit would offer an alternative to the eight-year-old Sugar Free range because 42% of consumers preferred the taste of sugar.

"There is no one-size-fits- all solution with regards to flavoured water," he added.

The Sugar Free bottles will have blue tops and Original will have green.

Next month, Danone also kicks off a new TV campaign for its other major water brand Evian, as part of a £3m marketing campaign.

The new commercial, which runs initially for seven weeks, will feature a new version of the smiling babies doing synchronised swimming amid fountains.

The brand is also getting a packaging revamp with new, bright pink graphics and pictures of mountains.

Volvic and Evian topped the UK bottled water league table last year. Volvic grew nearly 15% and runner-up Evian was up 11.6% [Nielsen 52 w/e 7 October, 2006].