Volvic has created a new TV ad for its Touch of Fruit flavoured water.
The “Clearly More To It” commercial, the first dedicated new TV execution for the Danone brand since 2013, makes its debut next week (6 July).
Featuring a street artist’s work coming to life in an explosion of fruit graphics, the ad had been designed to appeal to a young, creative audience, said senior brand manager Tom Hickton.
“The campaign celebrates that there is much more to Volvic Touch of Fruit than initially meets the eye, and its distinctive creative style will resonate with our millennial target audience,” he added.
Other activity will include in-store activations, digital and sampling.
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