Waitrose becomes second multiple to list Eat 17's Bacon Jam

Eat 17 has secured a second national supermarket listing for Bacon Jam.

The product - created by Chris O’Connor, co-owner of Spar Village Stores, Walthamstow - is this month rolling out to Waitrose stores alongside Eat 17’s Chilli Bacon Jam. The retailer will list the brand’s Onion Jam and Chorizo Jam later this year (all rsp: £3.49).

Launched two years ago, Bacon Jam was listed nationally by Tesco following coverage in The Grocer and on The Jonathan Ross Show.