Waitrose will start selling sandwiches, snacks and ready meals on Eurostar trains this week.
A range of over 20 products – including mushroom risotto, classic British sandwiches and even Croque Monsieur – will be sold on all standard-class buffet cars.
Waitrose said the partnership with Eurostar marked its first significant move into northern continental Europe.
“To be the first food brand that Eurostar’s customers experience when they are visiting Britain is tremendously powerful as we seek to expand our presence within Northern Europe,” said Waitrose business to business director David Morton.
In 2012, Waitrose grew its export business by over 20% and started to supply a number of new countries including Gibraltar, Trinidad and the Philippines. The supermarket now supplies food to 45 countries worldwide and operates shops in the Channel Islands and the Middle East.
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