Waitrose has incorporated its three existing internet stations ­ Waitrosedeliver, Waitrose@work and Waitrose Direct ­ into the upgraded Waitrose.com portal. The site has been redesigned to offer online shopping as well as information on food and drink as Waitrose gears up for the launch of another online shopping service with e-commerce partner Ocado. The dual branded Ocado venture, which is due to go live in the autumn and eventually to provide nationwide coverage, will be linked onto the site. Waitrose director of selling and marketing Mark Price said: "We have been pleased with the way our web site has developed over the past two years. "Our newly redesigned site will build on all we have learnt making Waitrose.com a destination for online food and drink enthusiasts. It is easy to access, easy to navigate and easy to search." The new look is being supported by an online marketing campaign. {{NEWS }}

Topics