Waitrose staff meat counter butcher

Waitrose is running a variety of deals across key products to help customers with rising costs, it said

Waitrose has launched a new seasonal value campaign to help its customers through the cost of living crisis. 

The upscale retailer is running its Great September Savings campaign this month both in store and online, with a variety of offers on over 4,000 branded and own-label products.

Of these, more than 1,000 are part of the ’Save 1/3’ promotion, which helps customers save money on key shopping basket staples, according to Waitrose – such as tinned beans, tomatoes, beef mince, milk and washing-up liquid.

For example, 3x200g Heinz Beanz are now selling for £1.45 (previously £2.20), the price of Alpro’s long life oat unsweetened milk has been slashed from £2.10 to £1.25, and its two-pack British venison burgers now retail at £2.19 compared with the original price of £3.29.

The seasonal event also includes an array of half-price and multibuy deals, as well as personalised rewards that customers can access via the MyWaitrose app or paper-based vouchers.

The value campaign ends on 27 September, and is subject to availability in stores and online. However, it excludes Little Waitrose stores and the retailer’s franchise partners.

“We’re committed to offering great value, and have thousands of price reductions in our Great September Savings event,” said a Waitrose spokesman.

Additionally, the supermarket has created a page on its website for dedicated “Super Saver Recipes” that come at under £2 per portion, such as vegetable curry, pot roast chicken and several pasta dishes.

“They’re all made from ingredients from our Essential Waitrose range – so customers can get the quality and ethical sourcing they expect from Waitrose, whilst cooking up budget-friendly dishes,” the spokesman added.

The recipes will be promoted on its website, social media, and through DTC emails. Via its advertising partnership with Virgin Radio, Waitrose food writer Martha Collison will cook a selection of the recipes live on the Graham Norton show each Saturday from 10 to 27 September.

It is also highlight the September offers as well as its value-tier Essential Waitrose range both in stores and online.

“Right now, we all want to save money on our grocery shopping,” the supermarket told customers, as the “cost of living is on everyone’s mind”.

Despite its efforts to make shopping more affordable via personalised rewards, some customers have been taking to social media to complain about the efficacy of its paper-based vouchers model.

Earlier this year, Waitrose relaunched its loyalty programme to include personalised offers and rewards. These are available either via its app and website, or via paper vouchers that are posted to customers who don’t interact with the digital system.

But some of those customers who still get the vouchers in the post have complained that they often receive them to close to their expiry date. 

Others have said their personalised rewards are still not in line with the volume of their shopping.

 

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